Subject: 3 Must-Read Articles on Writing a Band Bio or Press
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Count it All: The Actual, Hard Costs of Touring
Touring is expensive. You can work for months to get on the road, only to be saddled with debt at the end of the tour. One thing to keep in mind is a lesson you hopefully haven’t already learned the hard way: When planning a tour, make sure you understand ahead of time where every expense is going to come from, and be sure that your pre-determined income is at least helping you break even before you leave for the tour.
Musicians: 77% of Your Fans Prefer Email Marketing
If you’re a savvy 21st-century music creator, we’d be willing to bet you’re already communicating with your fans (and potential fans) in many ways – albums, singles, social media, blog posts, onstage announcements, etc. But according to a recent study conducted by ExactTarget, when it comes to your marketing messages (“get my new album,” “come see us play this Saturday,” etc.), there’s barely any competition: your fans are likely to be most receptive when they receive a good old-fashioned email.
3 Must-Read Articles on Writing a Band Bio or Press Release
Critics, bookers, and bloggers don’t have the time to listen to every CD or MP3 that gets sent their way. Sometimes your music only gets to speak for itself after you’ve spoken on its behalf. How do you do that effectively? Well, over the past few months our pals at the Echoes Blog have posted some informative articles on the art of crafting your artist bio, press kit materials, and press releases. Click through to check out our 3 favorites.
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